Women Authors, Beyond the Pages, and Making Your Book Discoverable
Search Engine Optimization for Authors: Your Book Being Seen
Female founders have decided to write their books to enhance their authority figure, and how to strategically leverage their book, but there is another component we cannot overlook. Ensuring your book creates maximum impact, search engine optimization (SEO) for authors is critical.
Strategic Keyword Research:
Begin by identifying relevant keywords and phrases that your target audience would use to search for solutions your book offers or what a woman may seek as inspiration. Combine these into your book title, subtitle, description, and website content. There is a wide variety of tools that exist such as Google Keyword Planner, Publisher Rocket, and more that can be invaluable.
Optimized Book Listings: Craft compelling and keyword-rich book descriptions for Amazon, Goodreads, and other platforms. Think about what will compel a reader to click, purchase your book, and what questions your book answers. Remember your book is for the purchaser.
Author Website SEO: Your author website should be a centralized location people will go to when searching for your book. It should be optimized with relevant keywords, engaging content, and calls to action that lead readers to connect with you, purchase your book, and potentially seek to engage with your business.
Blogging and Content Marketing: Regularly publish blog posts related to your book's themes, backlinking to your book and website. Create content strategically, for example doing giveaways, offering signed copies, etc. This builds your online presence, continues to enhance and build that connection with your audience, and it demonstrates your ongoing expertise.
Leverage Social Media: Promote your book and related content across platforms where your target audience spends time, using relevant hashtags and engaging visuals. Create an event or go live engaging with your audience. Speak to your audience directly as they are people just as you are.
As a female founder you have seized the moment and put pen to paper. You now have your book in hand. You have achieved something more profound than even scaling your business. You have taken action, followed the steps, done the work, and strategically executed your vision. Go into the world and be the voice that needs to be heard in your industry, then be the business people go to, and all while creating a path towards a long living legacy.
